Tuesday, August 10, 2004

Corporations Using Blogs

A cool article from yesterday's U.K. Guardian about how corporations are utilizing the blogosphere to track how people are feeling about their products/brands and to give blog readers advance word of product launches to create a buzz. Sounds pretty savvy to me.

It would be a good idea for the canned meat company, SPAM, to partake in this. They must be hurting after their fine product's name was slapped on junk email. Has anyone ever done a brand study on this?

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