Tuesday, August 10, 2004
Corporations Using Blogs
A cool article from yesterday's U.K. Guardian about how corporations are utilizing the blogosphere to track how people are feeling about their products/brands and to give blog readers advance word of product launches to create a buzz. Sounds pretty savvy to me.
It would be a good idea for the canned meat company, SPAM, to partake in this. They must be hurting after their fine product's name was slapped on junk email. Has anyone ever done a brand study on this?
| Permalink Here
A cool article from yesterday's U.K. Guardian about how corporations are utilizing the blogosphere to track how people are feeling about their products/brands and to give blog readers advance word of product launches to create a buzz. Sounds pretty savvy to me.
It would be a good idea for the canned meat company, SPAM, to partake in this. They must be hurting after their fine product's name was slapped on junk email. Has anyone ever done a brand study on this?
| Permalink Here
