Friday, July 23, 2004
As Big John prepares for the speech of his life next week, former Gore speech writer Kenneth Baer has some ideas.
An excellent article with five things to avoid/exploit.
1. Speak to the audience at home.
2. Mesh biography with destiny.
3. Do not be bold.
4. Mention Ronald Reagan (!)
5. Less John F. Kennedy and more John Wayne.
Salient points made for all.
If you read one thing today, make it this.
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